The Shift to Entity Authority

Local SEO has changed drastically in the last year. Gone are the days when simply adding your city name to every heading would guarantee a top spot in the Map Pack.

What is an Entity?

An entity is a distinct, well-defined thing or concept. In the context of SEO, your business is an entity.

"Google doesn't just read words anymore; it understands concepts and relationships."

Key Strategies for 2026

• Focus on getting mentioned by local news outlets
• Ensure your NAP (Name, Address, Phone) is perfectly consistent
• Build a robust digital footprint across reputable directories

If you need help navigating these changes, check out our Local SEO services.